|Customer :||Raze Laboratory|
|Date :||October, 2014|
|Status :||Already Processed|
|Live demo :||Light Me Up!|
Raze Laboratory – Raze Laboratory is a digital and creative start up, focused on creating new human experiences with their mobile devices or wearables.
Firman Azhari, as the lead R&D director, enabled the technology in digital audio processing to be part of new live music experience.
Tera Harsa, as the Creative Director, carry out the responsibility of designing the UI and UX of the apps and also branding and marketing materials. In several opportunities she assisted in setting up and pitching our business plans to potential investors.
By exploiting the interplay between smartphones & live music, Light Me Up! is an app that syncs audience’s smartphone with a stage performance, creating thousands of reactive glow sticks responding to external input. This innovative gimmick will create an extraordinary live show experience for the audience and introduce fresh marketing and promotion ideas for event organizers and musicians. Several international institutions have recognized our award-winning collaborative works, proving our visionary and excellent skill set.
Partnership, Telkom Indigo DDB (Divisi Digital Business) Accelerator, Organised by PT Telkom Indonesia, Jakarta, Indonesia – May 2015- May 2016